Ronaldo and Nadal actually using their skills and doing what they are best at for a new Nike ad! Stick to the day job boys, your modeling freaks me out! Beautifully positioned hand there Cristiano…Peekaboo!

Photos: Mert Alas and Marcus Piggott



Street Style

Street style table football. Not just about scoring, it’s about skill, flare and the first to get the ball between the legs of the opponent wins.

“Initially it was made for a Nike exhibition at 90sqm in Amsterdam celebrating the Air Max 90. After the exhibition it was displayed at Artgadgets in Eindhoven for a few months. Unfortunately it was demolished in an accident on the way to a shop location in Copenhagen, Denmark.


For more click here!


Eat My Words

I previously posted about Puma’s advert for the world cup which I thought was giving Nike a run for their money, ohhh what a fool I was to make such a sweeping statement. While Puma focus around the African nations and their football teams Nike’s advert entitled Write the Future looks at the pressure of how one move could make a player a national hero or loser. The advert was directed by Alejandro González Iñárritu, the man behind movies such as Babel, Amores Perros and 21 Grams. Write the Future stars a number or players; Cristiano Ronaldo,  who gets transformed into a hideous big statue and has a movie made about him, the ugliest man in football Franck Ribery destroys Wazza’s future when he defends a pass to Theo Walcott and he ends up living in a caravan. I have to say, I was half expecting to see an over weight Coleen and Cai Rooney hanging about in the caravan scene, but even Nike’s budget wouldn’t stretch THAT far!! Another player who stars although not making the Brazilian squad for the 2010 World Cup is Ronaldinho who becomes an online phenomena for his fancy footwork and having a fan in basketball player Kobe Bryant using it as his celebratory dance. There are also appearances from Didier Drogba, Fabio Cannavaro, Cesc Fabregas, Roger Federer, Homer Simpson and actor Gael Garcia Bernal who plays Cristiano in his movie! I’m sure the budget and production of this advert was as big and shiny as the stars in it. Good effort Nike for poking fun at the Beautiful Game and the players in it!!

A spin-off from the ad

One thing’s for sure I think Drogba and Ronaldo should stick to doing promotional ads for Nike and stay out of the likes of Vanity Fair and Annie Leibovitz and her lenses as far as possible. WARNING!  If you boak easily you may need a bucket when viewing the following image!!



Chanel Sport

This spring Chanel are bringing out a range of surf boards for all those celebrities to rip some waves in style. Like the Chanel ski’s I can’t really imagine anyone but the Beckhams or supermodels actually buying these, to help them attempted some gnarly extreme sports!! Here is a collection of other sports wear that Chanel have made to make the lives of the rich and famous that little bit more chic. Cough, Naff.

…Ummm, I was sure there was a beach in central Paris….keep walking love!

Ohh yes, the Chanel rubber dingy, what better vessle to watch F1 in Monaco than this…WHY bother Chanel?!!!

Ahhhh, thats why!! So that you can use your Chanel Angling Kit of course ( follow the link for a rant about this ridiculous Kit written by an equally bemused blogger) . But don’t forget to remove your 6″ heels as you may tear the dingy, I would recommend these bad boys…


What’s more manly than seeing a guy playing basketball with, yes you got it, a Chanel basket ball or American football.

…ohh dear. I just don’t see them catching on… Stick to the perfumes and the clothing.

Finally, Victoria Beckham’s Area of  expertise. Look how she demonstrates the skill and poise required in skiing, not to mention the excellent choice of clothing.

Bend ze Kneez Vicky!

She forgot to put her ski boots on, either that or she’s walking back from the hire company which I highly doubt…

For more go to Chanel’s full selection of sportswear.