Arcade Fire, The Wilderness Downtown

Arcade Fire’s  interactive video The Wilderness Downtown by Chris Milk is amazin’! The video, used in Google Chrome, is a combination of animation, video and google earth/ street view all shown in multiple windows in your screen. You write in where you grew up and then a personalised video of that area is generated. Half way through the song We Used To Wait a screen pops up asking you to draw or write a message on a postcard to the younger you that lived there. It makes a pretty sweet watch, (I am a bit of a geek for maps)  if anything it’s a new way of looking at music videos which is always a good thing… Go do yours HERE!!

Below are some screen shots from my journey, the bottom image is my postcard…





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