I previously posted about Puma’s advert for the world cup which I thought was giving Nike a run for their money, ohhh what a fool I was to make such a sweeping statement. While Puma focus around the African nations and their football teams Nike’s advert entitled Write the Future looks at the pressure of how one move could make a player a national hero or loser. The advert was directed by Alejandro González Iñárritu, the man behind movies such as Babel, Amores Perros and 21 Grams. Write the Future stars a number or players; Cristiano Ronaldo, who gets transformed into a hideous big statue and has a movie made about him, the ugliest man in football Franck Ribery destroys Wazza’s future when he defends a pass to Theo Walcott and he ends up living in a caravan. I have to say, I was half expecting to see an over weight Coleen and Cai Rooney hanging about in the caravan scene, but even Nike’s budget wouldn’t stretch THAT far!! Another player who stars although not making the Brazilian squad for the 2010 World Cup is Ronaldinho who becomes an online phenomena for his fancy footwork and having a fan in basketball player Kobe Bryant using it as his celebratory dance. There are also appearances from Didier Drogba, Fabio Cannavaro, Cesc Fabregas, Roger Federer, Homer Simpson and actor Gael Garcia Bernal who plays Cristiano in his movie! I’m sure the budget and production of this advert was as big and shiny as the stars in it. Good effort Nike for poking fun at the Beautiful Game and the players in it!!
A spin-off from the ad
One thing’s for sure I think Drogba and Ronaldo should stick to doing promotional ads for Nike and stay out of the likes of Vanity Fair and Annie Leibovitz and her lenses as far as possible. WARNING! If you boak easily you may need a bucket when viewing the following image!!